This October, Armani Exchange will launch A|X:TV – an online video platform targeting the A|X Generation through creativity, communication, and discovery.

Armani Exchange has created an enhanced multi-format experience in the A|X Life section on our brands website. This section will incorporate assets from the A|X brand building blocks: sexy imagery, modern style, electronic dance music, and nightlife culture to speak to the A|X generation.

Each webisode gives a behind the lens look into their campaign and photo shoot. Viewers can appreciate the tension and excitement associated with the entire creative process, from styling concepts to prepping models for hair and makeup. The experience showcases the new collection in its entirety, while giving a unique insight into the designers’ inspiration.”

This video station gives an inside look into the world of Armani Exchange – behind-the-scenes at Ad campaign shoots, video podcasts, model diaries, and exclusive interviews.

A|X:TV also brings up close and personal interviews with the worlds hottest DJs, giving exclusive glimpses into never-before-seen footage from the DJs point-of-view.

***Disclosure: Armani Exchange is an advertiser on PureStyleDC.com***